Accelerate Precision Health

Launching a $46M Multi-City Initiative Across Four Historically Black Medical Colleges

Overview

I led creative production for the launch of the Chan Zuckerberg Initiative's Accelerate Precision Health program, a five-year, $46M investment advancing genomics research across four Historically Black Medical Colleges. The campaign required coordinating production across multiple cities while translating a complex scientific initiative into a compelling national story.

Role

Led creative production for a four-city campaign, managing agency partners, coordinating cross-functional teams, and delivering the launch under a fixed national announcement timeline.

Navigating Production Under Pressure

After completing production in Washington, D.C. at Howard University, severe weather stranded our crew en route to Atlanta. I quickly pivoted to a distributed production model, activating backup resources and directing the remaining shoots remotely to deliver the campaign on time.