2022 Annual Letter

Introducing a new brand narrative through the organization's flagship executive communication.

Overview

I led creative direction and production of the Chan Zuckerberg Initiative's 2022 Annual Letter video, the organization's highest-profile annual communication featuring Mark Zuckerberg and Priscilla Chan. Working within a tightly controlled production environment, I coordinated logistics, supported narrative development, and helped deliver the project under significant time and executive constraints.

Role

I led creative production while partnering with Brand and Executive Communications to introduce a new organizational narrative through the organization's flagship executive communication.

Behind the Scenes

With only a brief filming window available, preparation mattered more than production itself.

I coordinated logistics across multiple teams, worked with executive offices on security protocols, and ensured every element, from scripting to room setup, was ready before talent arrived. That preparation allowed the production team to maximize a limited filming window while maintaining a calm, efficient set.