Launching Chicago Biohub

Launching a $250M Research Hub Bringing Together Leading Institutions to Build Sensors to Study Inflammation, a Major Driver of Disease

Overview

Launch one of CZI's largest scientific initiatives by aligning executives, researchers, creative teams, and agency partners around a unified public announcement.

Role

Led creative production from brief through launch, coordinating stakeholders, managing agency partners, and ensuring every creative touchpoint supported a cohesive launch.

Led

  • Executive storytelling

  • Cross-functional planning

  • Vendor management

  • Campaign creative production

  • Executive stakeholder alignment

Outcomes

$250M
Initiative launched
—————————4M+
Campaign views
—————————
328%
Increase in web traffic
—————————
Executive alignment

Next

New York Biohub Launch