Chicago Biohub

Launching a $250M scientific initiative for one of the nation's leading biomedical research organizations.

Overview

Launch one of CZI's largest scientific initiatives by aligning executives, researchers, creative teams, and agency partners around a unified public announcement.

Role

Led creative production from strategy through launch, coordinating stakeholders, managing agency partners, and ensuring every creative touchpoint supported a cohesive launch.

Led

  • Executive storytelling

  • Cross-functional planning

  • Agency management

  • Campaign production

  • Launch strategy

  • Executive stakeholder alignment


Outcomes

$250M
Initiative launched
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4M+
Campaign views
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328%
Increase in web traffic
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Executive alignment

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10-Years of Impact