10 Years of Impact

Turning a decade of organizational impact into executive stories, social content, and a physical brand experience.

Overview

I helped develop a flagship campaign for the Chan Zuckerberg Initiative’s ten-year anniversary, connecting a decade of organizational impact with a forward-looking story about its next chapter.

The campaign brought together executive interviews, social-ready content, long-form storytelling, and a physical headquarters installation within one cohesive narrative system.

Role

Led two simultaneous brand activations under an eight-week deadline, coordinating creative teams, internal stakeholders, agency partners, filming logistics, and fabrication vendors.

The work gave the broader team a clear production plan and a flexible set of content assets that could support both digital publishing and in-person brand engagement.

Led

• Executive storytelling

• Cross-functional production leadership

• Vendor and fabrication management

• Multi-city production

• Digital and physical brand activation