Accelerate Precision Health
Coordinating a four-city launch campaign while protecting the story, timeline, and final delivery.
Overview
I led creative production supporting the launch of Accelerate Precision Health, a five-year, $46 million Chan Zuckerberg Initiative investment advancing genomics research across four Historically Black Medical Colleges.
The campaign required multi-city production, agency coordination, stakeholder alignment, and a clear national story that could support the announcement across media, web, and communications channels.
Role
Led creative production for a four-city campaign, managing agency partners, coordinating cross-functional teams, adapting production plans in real time, and delivering launch assets against a fixed national announcement timeline.
Navigating Production Under Pressure
After completing production at Howard University in Washington, D.C., severe weather disrupted the crew’s travel to Atlanta.
I shifted the remaining work to a distributed production model, activated backup resources, and directed the outstanding shoot remotely. The revised approach allowed the campaign to stay on schedule without compromising the broader launch.