Overview

I led creative direction and production for CZI's 2022 Annual Letter video, the organization's flagship executive communication featuring Mark Zuckerberg and Priscilla Chan. The project required narrative clarity, tight coordination with executive offices, and a production plan that made the most of a highly limited filming window.

Role

Partnered with Brand and Executive Communications to shape the narrative, coordinate production logistics, prepare the filming environment, manage security and scheduling constraints, and help the team deliver a polished executive story without unnecessary friction.

Behind the Scenes

With only a brief filming window available, the value was in the preparation. I helped ensure scripting, room setup, stakeholder approvals, security protocols, and production logistics were aligned before talent arrived, allowing the team to capture what it needed quickly while maintaining a calm, efficient set.