Turning a decade of organizational impact into executive stories, social content, and a physical brand experience.

Overview

For CZI's ten-year anniversary, I helped develop a flagship campaign that honored past impact while introducing the organization's next chapter.

The work brought together executive interviews, social-ready content, long-form storytelling, and a headquarters installation into one cohesive narrative system.

Role

Led two simultaneous brand activations under an eight-week deadline, coordinating creative teams, internal stakeholders, agency partners, filming logistics, and fabrication vendors.

The work gave the team a clear production plan and a flexible set of content assets that could support both digital publishing and in-person brand engagement.

Led

• Executive storytelling

• Cross-functional leadership

• Vendor & fabrication management

• Multi-city production

• Campaign planning

• Experiential activation

A long-form editorial experience bringing together executive storytelling and video to celebrate CZI's first decade.

Outcomes

17 Executive stories translated into digital and physical brand experiences.

5 Cities Filmed

8 Weeks
From concept to launch

2 Activations
Digital campaign and installation in HQ.