Launching Chicago Biohub
Launching a $250M research hub through executive storytelling, branded event production, and launch content built for visibility beyond the room.
Overview
For one of CZI's largest scientific initiatives, I helped align executives, researchers, creative teams, agency partners, and event stakeholders around a unified public launch.
The work required more than a single announcement: it needed a clear narrative, coordinated production plan, branded event visuals, executive-ready assets, and content that could extend the launch across web, social, media, and stakeholder communications.
Role
Led creative production from brief through launch, coordinating stakeholder needs, agency partners, filming logistics, photography, videography, branded event visuals, and launch assets so the team could move quickly with a cohesive story and minimal hand-holding.
Led
Event content strategy
Photo and video coverage
Branded event visuals
Executive and researcher storytelling
Launch asset coordination