Accelerate Precision Health

Overview

I led creative production for CZI's Accelerate Precision Health program, a five-year, $46M investment advancing genomics research across four Historically Black Medical Colleges. The campaign required multi-city production, agency coordination, stakeholder alignment, and a clear national story that could support the launch across media, web, and communications channels.

Role

Led creative production for a four-city campaign, managing agency partners, coordinating cross-functional teams, adapting production plans in real time, and delivering launch assets under a fixed national announcement timeline.

Navigating Production Under Pressure

After completing production in Washington, D.C. at Howard University, severe weather stranded our crew en route to Atlanta. I quickly pivoted to a distributed production model, activating backup resources and directing the remaining shoots remotely to deliver the campaign on time.