Launching Biohub Chicago

Overview

I helped lead creative production for the public launch of a major Chan Zuckerberg Initiative scientific research initiative, aligning executives, researchers, creative teams, agency partners, and event stakeholders around one cohesive story.

The launch required more than a single announcement. It called for a clear narrative, coordinated production plan, branded event visuals, executive-ready materials, and content that could extend across web, social, media, and stakeholder communications.

Role

Led creative production from brief through launch, coordinating stakeholder needs, agency partners, filming logistics, photography, videography, branded event visuals, and launch assets.

The resulting production system helped the broader team move quickly while maintaining a cohesive story before, during, and after the announcement.

Led

• Event content strategy

• Photo and video coverage

• Branded event visuals

• Executive and researcher storytelling

• Launch asset coordination