Beyond the Booth

Creating cohesive booth experiences across simultaneous conferences during an enterprise rebrand.

Overview

I led creative production across two flagship scientific conferences, NeurIPS and Cell Bio, coordinating vendors, product demos, environmental graphics, and digital content to deliver a unified brand experience during a major organizational rebrand.

My Role

I managed an ecosystem of creative and technical partners, from exhibit fabricators and motion designers to software engineers developing interactive product demos, ensuring every touchpoint reflected a cohesive product story during a period of change.

The Challenge

Two conferences.
One evolving brand.

With new brand guidelines still taking shape, every booth, product demo, video loop, and executive event needed to feel like part of the same experience. Success depended on coordinating multiple vendors, engineers, and stakeholders across two cities without sacrificing quality or consistency.