Changing Who Gets to Tell Muslim Stories
Orchestrating a high-profile, multi-partner campaign introducing a new fellowship and its first cohort of Muslim filmmakers.
Overview
Pillars Fund launched the Artist Fellowship with Riz Ahmed’s Left Handed Films, supported by Netflix and Amazon MGM Studios and informed by research with the Annenberg Inclusion Initiative and Ford Foundation.
The program was built to provide Muslim screenwriters and directors with funding, mentorship, professional development, and industry access. The launch required a cohesive narrative across prominent partners, followed by a campaign introducing the inaugural ten fellows.
Role
Owned the digital communications strategy across web and social, developed the executive launch briefing, presented the marketing plan to the Board of Trustees, built a multi-partner social toolkit, and coordinated amplification across Pillars, Riz Ahmed, Netflix, Amazon MGM Studios, the Annenberg Inclusion Initiative, and the Ford Foundation.
Led
Developed the web and social launch strategy for the fellowship.
Created an executive briefing document outlining the digital rollout.
Presented the marketing and amplification plan to Pillars’ Board of Trustees.
Built a distributed social media toolkit for major entertainment and research partners.
Coordinated messaging, approvals, and amplification across multiple high-profile brands.
Outcomes
Leading Entertainment Industry Partners
Secured Amplification Across Major Partner Networks
Built a Pipeline for Muslim Filmmakers
Established a Repeatable Fellowship Platform
