Changing Who Gets to Tell Muslim Stories
Orchestrating a high-profile, multi-partner campaign introducing a new fellowship and its first cohort of Muslim filmmakers.
Overview
I led digital communications supporting the launch of the Pillars Artist Fellowship, developed by Pillars Fund and Riz Ahmed’s Left Handed Films with support from Netflix and Amazon MGM Studios.
The fellowship was designed to provide Muslim screenwriters and directors with funding, mentorship, professional development, and industry access.
The launch required a cohesive narrative across multiple prominent partners, followed by a campaign introducing the inaugural fellows.
Role
Owned the digital communications strategy across web and social, developed the executive launch briefing, and presented the marketing plan to Pillars Fund’s Board of Trustees.
I also built a multi-partner social toolkit and coordinated amplification among Pillars Fund, Riz Ahmed, Netflix, Amazon MGM Studios, the Annenberg Inclusion Initiative, and the Ford Foundation.
Led
Developed the web and social launch strategy
Created an executive briefing document outlining the digital rollout
Presented the marketing and amplification plan to the Board of Trustees
Built a distributed social media toolkit for entertainment and research partners
Coordinated messaging, approvals, and amplification across multiple high-profile organizations